According to IFIC’s 2022 Food and Health Survey, 43% of consumers want to purchase food and beverages that were produced in a way that minimizes carbon footprint/climate impact. Climate change is affecting all our favorite foods—from avocado toast to acai bowls—and how farmers grow food matters more now than ever. One way farmers are improving their food-growing game is regenerative agriculture.

Regenerative ag is all about “holistic land management,” meaning farmers employ techniques that give back to the land rather than take away. Practices are focused on building up high-quality soil, retaining rainwater, improving the water cycle, increasing biodiversity, and promoting both human and animal welfare.

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Although you might not know that your food was produced with regenerative ag techniques simply by looking at it in a store, that may change soon. Farmers and ranchers are hoping to have regenerative organic certification approved by the United States Department of Agriculture. Although regenerative ag isn’t a completely new way of farming more of these practices must be put into play and we look forward to seeing what the future brings.

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