If lab-grown meat was authorised for commercialisation in England, Wales and Northern Ireland, would consumers be willing to eat it?

According to the FSA’s findings, less than one-third (28%) of respondents reported they would like to try lab-grown meat. This is made up of 9% who said they would definitely like to try it, and 18% who said they probably would try it.

On the other side of the coin, around six in 10 (59%) said they would not be willing to try it. More exactly, 21% said they would probably not like to try it, and 38% said they would definitely not like to try it.

Querying whether consumers in England, Wales and Northern Ireland had ever eaten meat alternatives, the FSA has found that just a third (32%) had. Twenty-one percent reported they used to eat meat alternatives but no longer do. And a surprisingly high 39% of respondents said they had never tried a meat alternative, such as Quorn, Linda McCartney, or Beyond Meat products.

Those that currently eat meat alternatives due so mostly for environmental or sustainability reasons (41%), for animal welfare reasons (35%) and for health reasons (35%).

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