Everything revolves around data: It connects the links, provides insights, and enables targeted action. The Food & Beverage company of the future is not only efficient but also transparent, sustainable, and innovative. “Data drives this transformation, not only for the company itself but also across the supply chain,” said Joris Kolff, Senior Regional Sales Director Food & Beverage at Aptean. A company is part of an ecosystem where the consumer plays a key role. Consumers determine demand, but also want to know: Where does my food come from?

“Transparency about food origin and enabling conscious choices, such as reducing sugar, alcohol, and meat consumption, are becoming increasingly important and serve as differentiators.” At the same time, companies must comply with new laws and regulations, meet above-legal standards from retailers, ensure food safety, and respond to a variety of external factors such as inflation, extreme weather, and supply chain disruptions. Innovations like AI, AI agents, chatbots, and machine learning are helping companies to produce smarter and become more customer-centric.

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