Move Over, Groot: Marvel Is Doubling Down on Its Cute New Mascot With a Jeff the Shark Series

Move over Baby Groot, Marvel’scutest rising star is stealing the spotlight, as Jeff the Land Shark is ready to take center stage. The adorable man-eating monster has become a household name after his inclusion in Marvel Rivals, and now it's his turn to fly solo, with a brand-new series from Marvel Comics.

Jeff the Land Shark– written by Kelly Thompson, the creator of the character, and featuring art by Tokitokoro – will give fans a deeper dive into the lovable, food-obsessed, and occasionally chaotic creature’s world. It's a big milestone for the little guy, as it's his very first solo series.

Jeff’s latest adventure starts with an unfortunate accident at the Sanctum Sanctorum, where an unexpected magical blunder gives rise to a dark doppelgänger: Shadow Jeff. This shadowy version is set on wreaking havoc across the Marvel Universe, and Jeff must scramble to fix his mistake before things spiral out of control.

Break-Out Marvel Character Jeff The Land Shark Will Embark On A Whirlwind Tour Of The Marvel Universe

Jeff Is Going Places In Kelly Thompson's New Limited Series

According to the advanced teaser materials released by Marvel so far, Jeff’s pursuit of Shadow Jeff will take him on an action-packed journey through some of Marvel’s most iconic locations, as he continues to get acclimated to the Marvel Universe. From the prehistoric dangers of the Savage Land to the bustling, crime-ridden streets of Madripoor,this miniseries is poised to showcase Jeff in settings fans have never seen before. The stark contrast between this dark setting and Jeff's adorable demeanor is bound to create some interesting interactions.

Co-creator Kelly Thompson, who previously elevated the Marvel unlimitedseries It’s Jeff to Eisner-nominated status, now gets to expand Jeff’s story into a full-fledged miniseries.

Jeff’s journey from a silly, potentially throwaway side character to Marvel’s next big mascot has been nothing short of remarkable; especially exciting is the fact that co-creator Kelly Thompson, who previously elevated the Marvel unlimitedseries It’s Jeff to Eisner-nominated status, now gets to expand Jeff’s story into a full-fledged miniseries, giving her a continued sense of ownership over the character's trajectory. While It’s Jeff has been known for its short, humor-driven narratives, this new series offers a chance to explore a more structured and complex story for Jeff.

Jeff The Land Shark Is Now A Marvel Mainstay, Thanks To His "Marvel Rivals" Success

Marvel’s Next Big Star

jeff-the-land-shark-marvel-comics-surrounded-by-the-marvel-rivals-comics-and-the-game-poster — Jeff the Land Shark from Marvel Rivals, on one side, we see a group of heroes from the comics, including Penny Parker, Captain America, and another, Jeff, the Land Shark. On the other side is an excerpt from the game's social media banner, with all the characters lunging towards the logo with an attack.

With Tokitokoro’s vibrant artwork bringing Jeff’s adventures to life, this series is shaping up to be a rewarding experience for more than just the support mains. Marvel is doubling down on Jeff’s popularity, which proves he’s more than just an adorable sidekick – he's a valuable IP. Between his ever-growing fan base, high-profile and now his very own miniseries, Jeff is well on his way to cementing his place alongside Marvel’s most beloved characters. There have even been petitions to bring him into the MCU.

King-Shark-Jeff-Shark-Crossover-Featured

King Shark and Jeff the Land Shark Are Best Buds in Charming Fan Art

In some fantastic new fan art, DC's King Shark and Marvel Comics' Jeff the Land Shark join forces as best new buds in an adorable crossover.

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With the debut of Jeff the Land Shark,fans have an exciting opportunity to see Jeff in a whole new light. Whether he’s taking on an accidental arch-nemesis or just being his lovable, food-obsessed self, this miniseries promises to deliver plenty of laughs and unforgettable moments. The character's immense popularity, which has rapidly escalated over the past few months thanks to Marvel Rivals, has solidified his future in Marvel Comics, as his continued incorporation into the wider Universe can no longer be avoided.

Jeff the Land Shark will be available in June, 2025 from Marvel Comics.