business / Thursday, 21-Aug-2025

New Pokémon TCG Merch Doesn't Focus On Specific Pokémon, Pays Homage To Cute Move, Instead

Instead of focusing on a specific Pokémon, the newest line of Pokémon Trading Card Game accessories is all about a specific move. Even after 30 years in existence, the TCG remains as popular as ever thanks to dynamic gameplay and gorgeous card illustrations to appeal to collectors. The newest line of accessories offers a rare glimpse of a special move that's been around since the Gen 1 titles.

The latest line of Pokémon TCG accessories features the Normal-type move, Substitute. The new merch line, which can be found on the Pokémon Center website, includes a deck box, playmat, card sleeves, and a dice container complete with the dice and damage makers, all featuring the cute dinosaur-like Substitute doll. The design shows Squirtle, Ditto, and various other Pokémon interacting with many Substitute dolls with various degrees of bewilderment.

New Pokémon TCG Merch Shows Candid Interactions With The Doll

The Attack Can Be Useful In A Pinch But The Doll Is Just Cute

The Substitute move has existed throughout the Pokémon franchise with a relatively unchanging description. The move does no damage, instead acting as a shield to protect the Pokémon from incoming attacks. Instead, the ability uses some of the Pokémon's health to create a decoy with a portion of the Pokémon's HP to stand in place of the defending mon. The decoy then takes damage for its creator until it's knocked out. The move can act as an evasive maneuver in a pinch, keeping Pokémon safe while their trainers figure out the next move.

The new line of merch doesn't show the move in use as a decoy, depicting it instead as more like a doll and the adorable interactions it might have with curious Pokémon. The designs show a Squirtle immediately accepting it into its Squirtle Squad by giving the doll its own pair of cool shades, a happy Driftloon attempting to abduct it, a Larvitar blending in nearly perfectly among a group of the dolls, a Pikachu wearing a hoodie in the form of the doll, and a few other whimsical moments.

The Pokémon TCG Substitute Merch Line Celebrates An Underrepresented Design

The Doll Doesn't Show Up In Merch Often

The Substitute doll from Gens 1 and 2 took on an appearance similar to Rhydon, but in subsequent generations, the doll acquired a distinct design. Now, the cute green critter looks more like a dinosaur than a Pokémon and stands its ground with a large smile. Despite being a literal doll, the move isn't represented too often in Pokémon merch. In fact, only three forms of the doll have existed until now: a keychain and two Poké plushes.

There are currently over 1,000 Pokémon across nine generations, and a tenth generation is reportedly in development, so it's not too surprising that any design that isn't actual Pokémon or their trainers don't get the chance to be featured too often. Still, it would be fun to see other attacks and skills depicted by Pokémon Trading Card Game merch, and definitely more of the adorable dino-like Substitute doll.

Source: Pokémon Center

pokemon-trading-card-game-tag-page-cover-art.jpg
Pokemon Trading Card Game
Digital Card Game
Strategy
9.7/10
Released
April 10, 2000
ESRB
e

Developer(s)
Hudson Soft
Publisher(s)
Nintendo
Franchise
Pokemon
Platform(s)
Nintendo Game Boy Color

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