Oh Boy, Hello Kitty's Official Global Popularity Poll Is Live and It's Making the Internet Heated
Sanrio and Hello Kittyfans need to brace themselves, because the beloved brand’s biggest event of the year is back, and it is already sparking fierce debate. The 40th Annual Sanrio Character Ranking is officially live, and it is more than just a cute contest; it is a full-blown fan showdown. With 90 characters in the mix, this is the ultimate test of loyalty for anyone who has ever owned a Hello Kitty lunchbox or dreamed of a Cinnamoroll plushie.
This Sanrio Character Ranking contest is not just about Hello Kitty anymore, the Sanrio universe is deep, and fans are diving in headfirst. From the edgy charm of Kuromi to the dreamy sweetness of My Melody, everyone has a favorite to root for. Families, long-time fans, and curious newcomers can explore character bios, get to know the fresh faces, and cast their votes online or in person. But do not wait too long, because the polls close on May 25, and this year’s competition is more intense than ever.
A Wholesome Family Affair That Is Bigger Than Ever Before
The Sanrio Ranking Contest is More Intense Than Ever With the 2025 Poll
Sanrio’s character poll is designed to be fun for all ages, making it the perfect opportunity for families to bond over their favorite characters. Kids can learn about the unique personalities of each character, while parents may feel a wave of nostalgia reconnecting with familiar faces like Pompompurin or Badtz-Maru. Voting in person even comes with a little reward: an “I Voted” sticker that adds an extra layer of excitement for younger participants.

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While the online voting portal at ranking.sanrio.com makes it easy to vote from anywhere, in-store voting at Sanrio shops, cafés, and even Hot Topic brings fans together in real life. The whole thing feels like a celebration of cuteness, connection, and community. Whether fans are a diehard Hello Kitty loyalist or their heart has been stolen by a lesser-known character, this ranking is a joyful dive into Sanrio’s colorful world.
The Reign of Cinnamoroll, and the Pushback
Fans Want a Different Sanrio Character to Win This Year
Cinnamoroll has dominated the rankings for five straight years, but not everyone is thrilled about his winning streak. Fans are voicing their hopes for a Sanrio shake-up in 2025, leading to heated debates across social media. Is it finally time for another character to take the crown? The Kuromi fanbase says yes, and they are making their presence known with a flurry of fan art, campaigns, and online votes.
The annual contest has become a full-blown cultural event, with passionate supporters organizing digital rallies and sharing reasons their favorites deserve the spotlight. While Cinnamoroll continues to enjoy strong backing, the groundswell of support for other characters like Kuromi could mark a turning point. With emotions running high and loyalties tested, one thing is clear, and that is that the Hello Kitty and Sanrio Character Ranking is anything but just a cute pastime.
Source: ranking.sanrio.co.jp

- Created by
- Yuko Shimizu
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- Hello Kitty: Cinderella (1989)
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- Hello Kitty in The Sleeping Princess (1991)
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- Hello Kitty's Furry Tale Theater (1987)
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- Hello Kitty: Super Style! (2022)