"Please, I'm Begging You": A Producer Is Blasting Netflix For Shirking Its Job Ahead of a New Anime's Debut

Netflix's Moonriseis almost here, and before its launch, producer Ryoma Kawamura is begging the streaming giant to promote WIT Studio's latest outing. On Kawamura's personal X account, he implored Netflix to do more to let people know about the upcoming sci-fi epic, writing, "Please do your best to promote it. I can't do it on my own. Seriously please!! It's still buried deep. Red 'N' Company!! It's time to show the world your power!"

Based on a novel by Psycho-Pass writer Tou Ubukata, Moonrise releases on April 10th and already has all the makings of a new classic. Moonrise features character designs from Fullmetal Alchemist creator Hiromu Arakawa and has the full might of WIT Studio behind it. Unfortunately, based on Kawamura's account, Netflix hasn't promoted the series as much as it could. In another X post, Kawamura mentions that WIT themselves had to produce the series' promotional video, something that isn't usually handled by animation studios themselves.

It's Not Just Moonrise's Producer Who Believes The Series Is Being Underpromoted

Fans Have Voiced Their Frustration On Social Media

Kawamura isn't the only one to notice that Netflix seems to be underpromoting Moonrise. Reddit user Footaot wrote a lengthy post detailing the anime's history and how Netflix is letting it down. Some fans in the comments of that post were quick to point out that Moonrise has appeared in their feeds on Netflix as an upcoming anime. It's important to note that Kawamura's post was on March 11th, so it's possible Netflix has done more to promote it since then.

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If Netflix is, in fact, not doing as much to promote the show, then it would certainly be an odd move. Netflix has produced some of the biggest anime of the last few years including Delicious in Dungeon, Cyberpunk: Edgerunners, and Pluto. With Hiromu Arakawa's recognizable character designs and the typically great work of WIT Studio, Moonrise has a lot going for it.

Our Take On Moonrise's Lack Of Promotion

Moonrise is one of the most anticipated anime of 2025, so it potentially not receiving promotion would be less than ideal. Though it's unclear what Kawamura is hoping for in terms of promoting Moonrise, what gives him a great deal of credit is the public nature of his accusation. To essentially call out a big company like Netflix on social media is a fairly dramatic move that speaks to the kind of desperation that comes with fearing that a project isn't getting the support it deserves.

Ultimately, regardless of how much or little Netflix has promoted Moonrise, Kawamura's post worked in at least one way. By bringing attention to the issue, Kawamura has brought attention to Moonrise itself, increasing its chances of success. Every anime is a miracle in its own way, and that's definitely true of Moonrise. Hopefully, with a producer like Kawamura to bang the drum on promotion, Moonrise can get the attention it deserves.