Ski Resorts Get Creative in Promoting Themselves without Snow
Ski Resorts Get Creative in Promoting Themselves without Snow
Colorado's areas are advertising adventure amenities and bunny slopes to attract visitors in a dry winter.
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Colorado’s ski resorts are having a low-snow year so far, posing a big challenge to marketers looking to attract visitors. So many are now promoting non-snow attractions, from alpine coasters and snowshoe tours, and selling their bunny slopes as the perfect place to learn to ski or snowboard.
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