The Golden Bachelorette: Joan Vassos' Recent Social Media Activity Proves She Wants To Be An Influencer (She's Using Her Fame To Her Advantage)

Joan Vassos, 62, has become the go-to influencer in her demographic thanks to her appearance on the first season ofThe Golden Bachelorette. Joan first appeared on reality television screens as a contestant vying for Gerry Turner on the inaugural season of The Golden Bachelor, but she had to withdraw early due to a family issue. She was later chosen by ABC to be the first Golden Bachelorette, and she became engaged to Chock Chapple, 61, during the finale, which aired on November 13, 2024.

The two have been happily together since then, and have been seizing new opportunities now that they're both in the spotlight. Both Joan and Chock have promoted businesses and brands that speak to their audiences of more mature adults. Chock has stuck to promoting things like whiskey and local businesses in his beloved hometown of Wichita. Chock, for his part, promoted a barber shop, a clothing store, various restaurants and a charity in Wichita. Meanwhile, Joan has been working with big brands like Roc Skincare, Aspercreme, and the American Heart Association.

Joan Shared A Video Of Her Recent Shopping Spree At The Gap

Joan Showed Off Her Spring Fashion Finds

Joan, who boasts over 190k followers on Instagram and nearly 140k on TikTok, recently shared a Reel to her Instagram page that depicted her trying on various denim items from a Gap shopping spree. In the video, Joan models denim outfits like a dresses, a jumpsuit, and jeans. It's unclear if the video is a paid partnership with the brand, but it's a way for Joan to continue building her audience through shopping hauls, paid or not.

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Joan wrote in the caption that she was sharing her favorite items from a "Gap denim haul from my most recent shopping trip," and while she tagged the Gap, there isn't an #ad or anything signifying this was a paid deal. Joan's picks are approachable, everyday items, like a strapless sundress and straight-leg pants, items anyone in her fan demographic would love for themselves. Joan's brand is very much in the lifestyle space, so her clothing hauls perfectly illustrate that.

Joan Shares Comfort Food Classics

Joan, a mom of four and a grandmother to two, loves to entertain. Joan started sharing cooking videos on her social media during her journey on The Golden Bachelor, including this one depicting her chicken noodle soup recipe. Joan has also shared videos of herself making Rice Krispies treats, onion dip, meatballs, barbecued pork, macaroni and cheese, spinach and artichoke dip, and more. Clearly, Joan loves to make American comfort food classics, and now, she has Chock in the kitchen to help her out.

Joan Is Using Her Golden Bachelorette Fame To Become An Influencer

Joan Is Making The Most Of Her Fame

The Golden Bachelorette stars Chock Chapple and Joan Vassos smiling in montage with gold circles

Just like almost every person who has ever appeared on a reality show, Joan is seizing the opportunity to use it as a launchpad towards a career in the influencing space. Going on The Golden Bachelorette wasn't just about Joan's journey to finding Chock. There is so much more that goes into it.

Joan became a public figure overnight, and had to learn to navigate this new life quickly.

She's had to do press, and appear at various other Bachelor Nation events. Joan's been on podcasts and talk shows; she's been living her life on a new stage. With this large platform she now has, Joan can use it to her advantage to score lucrative deals promoting brands and events. It's a very common step for anyone who finds themselves with some kind of notoriety or fame, and nobody can blame Joan for taking full advantage.

The Golden Bachelorette is available to stream on Hulu.

Sources:Joan Vassos/Instagram, Joan Vassos/Instagram