Foods / Tuesday, 09-Sep-2025

Viewpoint: Are Americans being duped by the organic label and claims by its proponents?

Viewpoint: Are Americans being duped by the organic label and claims by its proponents?

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Credit: Boston Organics
Credit: Boston Organics

The claim that organic farming produces tastier food is simply unsupported by scientific consensus at this time. However, this claim is based on the fact that due to higher antioxidant levels, the food’s organoleptic qualities like taste, smell, and texture are elevated. Studies found that people consuming food grown conventionally don’t find as much of a difference in taste as those consuming organic food. Studies have also shown that organic food consumers were more than likely to rate organic food’s taste as being better than conventionally produced food. This could be a classic case of confirmation bias. Only time and more research will show if this is true or not.

While some nutrients might be in slightly greater proportion and some anti-nutrients might be in a lower proportion compared to conventional farm produce, the claim that organically produced food is somehow safer and healthier than its conventional counterpart is again scientifically unsupported. 

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The “Organic” badge is quite lucrative for businesses and corporations, so they are trying to monopolize that market by having lobbyists inside the certifying authorities who will then lobby the government officials staffing these bodies. As the days go by, it’s getting harder and harder to tell lies from the truth. Hence, the onus is on the consumer to verify any claims made for or against any health benefits that a product may or may not have.

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