Imagine a world where plants, not animals, are the foundation of a resilient, sustainable food system that benefits not only humans, but animals and the planet as well.

While existing vegan organizations have long worked toward this common goal, there’s a new nonprofit joining the charge in the fight to remove animals from the global food system. The recently launched Plant Based Foods Institute (PBFI) will work alongside industry leaders and food systems experts to advance the transition toward a plant-based food system both domestically and internationally.

For Rachel Dreskin, CEO of PBFA, the launch of PBFI is the next step in advancing the mission of the businesses that hold PBFA membership.“In working with the businesses,” Dreskin tells VegNews, “it became very clear [they] are very interested in leveraging their power within the marketplace to be able to drive broader change toward a more plant-based food system.”

Through a combination of formal comments, lobbying, collaborations with other non-profit organizations, and other means of engagements, PBFI will tackle policy initiatives to aid the transition toward a plant-based food system.

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Dreskin explains. “If we can demonstrate there’s a transition happening, there will be a compelling case to increase the amount of real estate given to plant-based foods, [which, in turn], will chip away at the amount of shelf-space given to animal-based foods.”

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