What's Going On With The Andor Season 2 Trailer, & Why Hasn't Disney Released It Already?
What's going on with the Andor season 2 trailer, and why hasn't Disney released it already? Excitement is building for Andor season 2, which will continue what many believe to be the best Star Wars TV show to date. Disney officially began to drip-feed promotion before Christmas to generate excitement for 2025, but things seem to have slowed down a little now.
Last night's Super Bowl was a big opportunity for studios, streamers and networks to drop some of their highest-profile trailers. I wasn't expecting anything from Andor season 2, although I do admit that - being something of a night owl here in the U.K. - I remained online in the background just in case. To my surprise, though, I found Andor season 2 trending on Twitter / X, even though a trailer didn't come out. It seems I was one of the few who didn't anticipate a trailer. What's going on?
It's Too Soon For An Andor Season 2 Trailer
There's No Real Pattern To Disney+ Trailer Drops... But This Is Too Soon
It's easy to see why so many people thought there would be an Andor season 2 trailer drop at Super Bowl last night. The show will premiere on April 22, meaning we're just 71 days away from returning to the Star Wars galaxy. That would be comparable to last year's The Acolyte, where the first trailer dropped 77 days before the first two episodes dropped on Disney+. But here's the catch; The Acolyte was a much harder sell, introducing viewers to a whole new era in galactic history, meaning the marketing campaign needed to get started further out.
There's no real pattern to trailer drops when it comes to Disney+; Lucasfilm and Marvel often wind up putting out trailers at events like Star Wars Celebration and D23 (although the studios sometimes wriggle around this by releasing exclusive footage instead). Still, discounting those events, there seems to be a basic principle: the more confident Disney is of a show, the less pressure resting upon it, the later the trailer drop. There were just 34 days between Percy Jackson season 1's trailer and premiere, and Daredevil: Born Again's first official trailer dropped just 34 days before the eagerly-anticipated premiere.
Andor Season 1 Didn't Have The Viewership, But It's Become A Sleeper Hit
Immediate Viewership Isn't (Necessarily) As Important As We Think
There's been a lot of chatter about Andor season 1's viewership, but it's not necessarily all that accurate. In a review of Star Wars in 2024, I spoke to Jimmy Doyle, Director and Film & TV analyst at Luminate, a third-party analytics company who measure the performance of streaming shows. Andor was "lower in viewership," he noted, "but really steady, people held with the show. Andor is one of the best holding Star Wars shows as we go later on, so people kept discovering the show well after its initial release."
This has massive implications for expectations when it comes to Andor season 2. It means the first season's initial viewership is less important than its sustained performance, with the show basically becoming a sleeper hit on Disney+. Disney can be pretty confident this sustained interest will drive high viewership for Andor season 2 - and that the second season will likely to have the same kind of continuing performance in the background. The House of Mouse will have high hopes for Andor season 2.
Circling back, that's why I didn't expect a trailer drop at yesterday's Super Bowl. Andorseason 2 feels a lot more like a surefire hit for Disney, meaning it's far too soon to begin the marketing; that's why I pointed to Percy Jackson and Daredevil: Born Again for comparison, two shows where the House of Mouse had (and has) good reason for confidence. We're probably going to be waiting a few more weeks for a trailer yet, and that's actually a good sign.
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