Smurfs Trailer Goes Big On Rihanna's Role As Smurfette As A New Adventure Looms
The Super Bowl trailer for the upcoming Smurfs really emphasizes Rihanna's role as Smurfette. The Smurfs, originally created as a comic in 1958, follows a community of tiny, blue, elf-like creatures who live in a mushroom village in a magical forest led by Papa Smurf. The 2025 film will be directed by Chris Miller, and will follow the Smurfs embarking on a journey to rescue Papa Smurf when evil wizards Razamel and Gargamel kidnap him. Rihanna, regarded as one of the most successful recording artists of all time, will take on the role of Smurfette for this rebooted property.
The trailer from Paramount Pictures, which aired during the Super Bowl, gives a preview of Smurfs'vibrant animation and adventurous storyline. Rihanna’s Smurfette is presented as a main character in the narrative, with the trailer offering a glimpse into her character, the overall world of the Smurfs, and their journey to rescue Papa Smurf in the city. Smurfs' trailer also suggests there may be musical numbers featured in the film. Check out the trailer below:
What This Means For The Smurfs Franchise
The Film Seems To Be Utilizing Both New And Familiar Elements
Rihanna’s casting as Smurfette introduces a new voice to the Smurfs franchise and inherently switches up the character in a big way. Over the years, Smurfette has become one of the most iconic characters within the property, and Rihanna brings a new kind of energy to the character. Previous Smurfs movies have also cast music superstars as Smurfette; Katy Perry played the character in the prior live-action/animated hybrid movies, and Demi Lovato took over for Smurfs: The Lost Village in 2017. Rihanna's star power could benefit the movie in a big way by drawing in her sizable fanbase.
Moreover, the trailer previews a different style of animation that resembles 2D techniques, which marks a notable departure from the previous Smurfs films, which utilized CGI or 3D animation. However, like The Smurfs and its sequel, Smurfs will also utilize live-action as well. With the direction of Miller, who is known for his work on Shrek the Third and Puss in Boots, the film will combine modern animation techniques with a style that mirrors the original cartoon.
Our Take On Rihanna’s Role As Smurfette In Smurfs
Rihanna Could Take The Franchise To Another Level
Rihanna’s casting as Smurfette stands out as a strong choice for the upcoming movie. While the casting of a beloved singer isn't necessarily anything new for the franchise, Rihanna could bring a renewed presence to Smurfette. Her involvement signals a turn toward a more vibrant, musical direction for the film that is set apart from its predecessors. This change in voice and style, under Miller’s direction, is an encouraging sign that Smurfs can stay relevant while honoring the franchise's roots.
Source: Paramount Pictures
Smurfs
- Release Date
- July 18, 2025
- Runtime
- 92 Minutes
- Director
- Chris Miller
- Writers
- Pam Brady, Peyo
- Producers
- Ryan Harris
Cast
Smurfette (voice)
No Name (voice)
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